The Art of Raising Money: Using Marketing Theory to Stabilise and Grow Your Income

Howard Lake | 7 April 2013 | News

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Written by Professor Ian Bruce CBE, this publication will help you to transform your fundraising and income generation so that it is sustainable, integrated and rewarding, using theories and techniques developed in the commercial world. As relevant to income from donations as to contracts or training, this book is suitable for anyone who is unfamiliar with marketing theory and needs to raise funds.

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.