Coca Cola gives away free money, provided you do something good with it
Howard Lake | 1 March 2013 | News
Coca Cola, working with McCann Madrid, placed this special ATM in several different streets in Madrid in the run-up to Christmas 2012. Users were presented with the on-screen message ‘Get 100 euros. Without your card’. In other words, free.
The ‘Cashpoint of Happiness’ added: ‘But only if you agree to share it’.
The ATM then gave some suggestions as to how to share it. Hire a storyteller for children in your neighbourhood, buy some nappies for a pregnant woman, buy breakfast for your office colleagues, and other ideas.
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When you agreed to the terms, your video was taken.
Coca Cola’s video shows that a number of people did indeed do some good with the money, delighting various people.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.