Follow the Frog is one of the TED Ads Worth Spreading
Howard Lake | 27 February 2013 | News
The Rainforest Alliance’s humorous ‘Follow the Frog’ video has been selected as one of the 10 TED Ads Worth Sharing for 2013.
“You don’t have to go to the ends of the Earth to save the rainforest. Just Follow the Frog! Shop for Rainforest Alliance Certified products”.
Mashable said that the 10 advertisements, which cover a range of commercial sectors together with ‘social good’, “go beyond creativity by establishing meaningful connections with their audiences”.
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Other winners include Channel 4’s Superhumans advert for the 2012 Paralympic Games.
TED is the nonprofit organisation that showcases “ideas worth spreading” through its conferences around the world.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.