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‘Pantomime Cow Farm’ spoof promotes charity’s Christmas catalogue

‘Pantomime Cow Farm’ spoof promotes charity’s Christmas catalogue

Panto cow farms exist! Oh no they don’t! Oh yes they do! Where? Behind you!

And in front of your eyes. Bath-based charity Send a Cow has created a spoof documentary looking behind the scenes at the hidden world of ‘Panto cow farms’.

As the pantomime season gets underway in theatres across the UK – it is Panto Day on 11 December – the charity hopes its humorous video will promote its new Christmas Gift catalogue.

The ‘Panto Farm’ video features a cattle farmer who breeds a herd of pantomime cows. Together with his ‘principal boy’ daughter, he feeds up his cows for panto season, teaches them how to ‘milk applause’ in his milking shed, and auctions them to theatre directors for magic beans.



Virtual gifts

The charity’s Christmas Gift catalogue encourages people to buy and donate practical items which help African families become self-sufficient. For example:

• for £205, a ‘Local Cow’ provides a family with milk and manure for farming.

• a Chicken costs £7

• an Apple Orchard is available at £17

• or supporters can Educate a Child for £30.

In addition, from now until 31 December, all donations to Send a Cow will be matched £1 for £1 by the UK Government’s Aid Match programme.

Send a Cow claims that it was the first UK charity to introduce the virtual gift catalogue. This year its campaign is being supported by actress Joanna Lumley.

Simon Barnes, CEO of Send a Cow, said:

“This year we’ve chosen to celebrate the humble Panto Cow to encourage people to think differently about the gifts they buy this Christmas. We don’t have magic beans but we do have lots of practical gifts that can make a real difference. We hope that you will support us this year by buying a gift, to help us change even more lives this Christmas and beyond.”

Making the film

The ‘Panto Farm’ film was shot in Bath and features actor, Marc Danbury who has appeared in Casualty, Mistresses and the film, Johnny English.

Send a Cow's Panto Farm promotes its Christmas Gift Catalogue

Panto Cows learn how to milk the applause


Send a Cow's Panto Farm promotes its Christmas Gift Catalogue

Selling a Panto Cow for magic beans


Send a Cow’s Christmas catalogue is available in print and online.

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of Research massive growth in giving.

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