Queen Mary, University of London joins the thankQ University elite
Howard Lake | 19 February 2013 | News
Queen Mary delivers world class degree programmes and research across 21 academic departments and institutes. In recognition of the university’s success to date, Queen Mary was recently invited to join the prestigious Russell Group of universities, cementing its status amongst the higher education elite.
To ensure Queen Mary, University of London (QMUL) optimises its position within the Russell Group, ambitious investment plans have been put in place to further develop educational, research and estate capabilities, along with the development of a sophisticated alumni and stakeholder network, including comprehensive records and a programme of activities to maintain and nurture contacts, including details of over 120,000 alumni.
QMUL has recently established a Development Directorate which will incorporate Alumni Relations and Fundraising teams. To date there has been no single data-set where donation and supporter information can be accessed and so the university has also selected thankQ CRM and alumni software to bring coherence to its development operations.
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thankQ’s ease of use was a major contributing factor to the purchasing decision. In choosing thankQ, QMUL recognised the urgent need to provide the development team with easy access to information required to plan, manage and achieve their strategic objectives, as well as putting a system in place that would keep pace with the ongoing development and increased sophistication of its fundraising activities.
To this end, Queen Mary took the opportunity to not only purchase a comprehensive thankQ CRM, fundraising and alumni relations system, but also enhanced features and modules that will facilitate and integrate web, telethon, social media, bulk email and mobile campaigns with the thankQ database.
Andy Wood, Director of Development at Queen Mary said of the decision to purchase thankQ, ‘We are looking forward to joining a number of other UK universities as a thankQ client. Their solution, aside from the technical excellence and value of the product, will quickly allow us to better utilise our data in support of our strategic objectives in both fundraising and alumni/stakeholder engagement. I’m pleased to say that the decision to select thankQ was a unanimous one.’
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.