English National Opera (ENO) reports that more than half of its online ticket sales are now delivered through home printing. The ticket buyer downloads and prints the tickets at home, rather than receiving them via post or collecting them in person.
Between 60% and 70% of online tickets are being printed at home.
As a result queuing times at the box office have been reduced, making the front of house area less crowded. The facility was introduced not specifically to save money but to deal with congestion at the Collect at Box Office area and at the automated collection kiosks.
The print at home functionality is part of Blackbaud’s The Patron Edge™ Online ticketing solution. ENO uses both The Raiser’s Edge® for fundraising and supporter management and The Patron Edge Online, giving it a complete view of supporters, donors and patrons, as well as ticket buyers.
West End’s largest theatre
ENO is based in the London Coliseum which, with 2,358 seats, is the larget theatre in London’s West End. It processes tickets for its own productions as well as for other companies, such as ballet companies, that perform at the theatre.
“Print at home ticketing has made a real difference to the customer experience, which is of the highest priority for the ENO,” said Andrew Gambrell, the organisation’s finance director. “Blackbaud’s Patron Edge has made our front of house operations run more efficiently, freeing up staff to better engage with our customers”.
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