Over half of ENO's online ticket sales are printed at home

Howard Lake | 30 January 2013 | News

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English National Opera (ENO) reports that more than half of its online ticket sales are now delivered through home printing. The ticket buyer downloads and prints the tickets at home, rather than receiving them via post or collecting them in person.

Between 60% and 70% of online tickets are being printed at home.

As a result queuing times at the box office have been reduced, making the front of house area less crowded. The facility was introduced not specifically to save money but to deal with congestion at the Collect at Box Office area and at the automated collection kiosks.

The print at home functionality is part of Blackbaud’s The Patron Edge™ Online ticketing solution. ENO uses both The Raiser’s Edge® for fundraising and supporter management and The Patron Edge Online, giving it a complete view of supporters, donors and patrons, as well as ticket buyers.

West End’s largest theatre

ENO is based in the London Coliseum which, with 2,358 seats, is the larget theatre in London’s West End. It processes tickets for its own productions as well as for other companies, such as ballet companies, that perform at the theatre.

“Print at home ticketing has made a real difference to the customer experience, which is of the highest priority for the ENO,” said Andrew Gambrell, the organisation’s finance director. “Blackbaud’s Patron Edge has made our front of house operations run more efficiently, freeing up staff to better engage with our customers”. 

• Arts Council England to provide English National Opera with £11.46 million for next financial year (18 January 2023)

• Shortlist announced for National Fundraising Awards 2018 (23 April 2018)
  
• Government announces £1.57 billion of support for UK arts (6 July 2020)

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.