Christian Aid trains 110 non-fundraising staff in fundraising
Howard Lake | 8 January 2013 | News
Christian Aid has invested in tailored fundraising training for over 100 of its regional and headquarters staff. Even though most of them do not have a specific fundraising role, they all engage with donors and supporters in some way.
Alison Knight, a member of Christian Aid’s project team, explained: "It's not unusual for colleagues whose job descriptions don’t say ‘fundraiser’ to feel that the task of asking supporters to give is someone else’s role. We believe everyone in the organisation has a role in fundraising and this programme will equip all our colleagues to create opportunities to make the ask effectively."
The three day classroom-based course was developed together with the Institute of Fundraising. It also included a short online course from the Institute, and will lead to staff being awarded the IoF’s Introduction to Fundraising Certificate.
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Knight added: "The aim of getting them to do the training was to help them… to have the confidence to say 'I raise funds for Christian Aid', and the skills to help them do this better."
The training is intended to ensure that staff feel confident about their roles, and to help improve Christian Aid's fundraising.
Those trained included regional managers, regional coordinators, volunteers manager, churches team members, legacy and regional coordinators, and regional administrators in England and Wales.
Paul Marvell, Director of Professional Development & Membership at the Institute added: "With the support of the Institute of Fundraising, Christian Aid is creating a model for community fundraising and setting a benchmark for other organisations. They are equipping their staff to feel confident about making the ask, providing bespoke training which will stand the organisation in good stead."
www.christianaid.org.uk
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.