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Zynga launches in-game donations on FarmVille and other games

Zynga launches in-game donations on FarmVille and other games

Millions of players of popular online games FarmVille and Words With Friends will be able to make in-game purchases this as donations to US nonprofit Toys for Tots.

Online games company Zynga is running its first major fundraising campaign this Christmas, involving seven of its most popular games. "100 percent of the price tag [goes] directly to Toys for Tots", the company pledged.

CityVille elf toy factoryZynga's 'Oh, What Fun' Christmas giving campaign lets players buy Christmas-themed goods and power packs, take part in themed quests or make mobile text donations.

For example, in CityVille players can visit a toy shop where they can craft and wrap toys to be delivered to children, and in CastleVille they can acquire a Sparkling Royal Tower to decorate their winter garden.

The campaign runs from 28 November to 31 December 31, 2012.

www.zynga.com

 

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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