Zynga launches in-game donations on FarmVille and other games
Howard Lake | 30 November 2012 | News
Millions of players of popular online games FarmVille and Words With Friends will be able to make in-game purchases this Christmas as donations to US nonprofit Toys for Tots.
Online games company Zynga is running its first major digital fundraising campaign this Christmas, involving seven of its most popular games. "100 percent of the price tag [goes] directly to Toys for Tots", the company pledged.
Zynga's 'Oh, What Fun' Christmas giving campaign lets players buy Christmas-themed goods and power packs, take part in themed quests or make mobile text donations.
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For example, in CityVille players can visit a toy shop where they can craft and wrap toys to be delivered to children, and in CastleVille they can acquire a Sparkling Royal Tower to decorate their winter garden.
The campaign runs from 28 November to 31 December 31, 2012.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.