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Outfit staff and customers raise £250k for Alzheimer’s Society

Outfit staff and customers raise £250k for Alzheimer’s Society

Staff and customers at out-of-town fashion store chain Outfit have raised £250,000 for Alzheimer's Society, the company's since July 2011. The Arcadia owned chain includes brands such as Topshop, Dorothy Perkins and Burton.

Staff from 57 Outfit fashion stores across the UK have taken part in various fundraising events over the last 18 months, including family fun days, site to site relays, abseils and cycle rides. Customers have also been raising funds by buying specially designed jewel key rings, shopping bags and compact mirrors.

The original fundraising target was £200,000.

Sir Philip Green, Arcadia owner, thanked Outfit's staff and customers and said that he had personally donated another £25,000 to the cause.

www.alzheimers.org.uk

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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