World’s largest bra auctioned for Breast Cancer Campaign
Howard Lake | 1 November 2012 | News
The world’s largest bra has been bought by GoldenPalace.com in an eBay auction which ended on Sunday. The 30 metre flourescent bra, complete with Guinness World Record Certificate, from event agency chillisauce.co.uk was auctioned in aid of Breast Cancer Campaign’s ‘wear it pink’ event.
GoldenPalace.com have previously bought a lock of Justin Bieber’s hair for $40,000, William Shatner’s kidney stone, and a grilled cheese sandwich that appeared to feature an image of the Virgin Mary for $28,000. The company’s mission is to own all those things you thought money couldn’t buy.
SEE ALSO: World’s biggest bra auctioned online (again) for Breast Cancer Care in 2018
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Adrian Simpson, a Director at Chillisauce.co.uk said: “we’re just really happy that so much money has been raised for BCC and the fact that it’s going to a very interesting new home is a fantastic bonus for all of us who have been involved in the project for the last year.”
Photo: Chillisauce.co.uk
The world record bra has been displayed on the ITV Southbank building, where it was revealed on This Morning by Hollyoaks actress Gemma Merna on wear it pink day, Friday 28 October.
Scaled up from an original 34B, the bra would be a 1360B. The opening bid was £500.
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Rebecca Stone, Wear It Pink senior manager, said: “The big bra is one of a kind and has helped us raise awareness of breast cancer in a bold and unique way. We’re pleased that it’s now going to a new home and are so grateful that the money raised from the sale is being donated to Breast Cancer Campaign, helping us continue to fund vital research into the disease.”
Wear It Pink is supported by Vanish, which committed to raise £250,000 for the charity this year.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.