Brains create a new charity beer
Howard Lake | 29 August 2012 | News
Brewers Brains have announced a new dark amber ale called V&B, which will help raise funds for Velindre Cancer Centre.
The 4.2% ABV beer, which is brewed with a blend of premium pale ale and crystal malts, has “flavours of fruit and citrus with a subtle pine freshness on the nose”.
V&B will be available in pubs from mid-September and 50p from the sale of each pint will be donated to the charity.
The company created the new beer to show its support for Mark Newbold, manager of the Old Inn in Penllegaer. He has been supported by the Velindre Cancer Centre through more than 20 years of treatment since his first diagnosis with testicular cancer. When he was diagnosed with cancer for a third time earlier this year he had to drop out out of sponsored cycle ride in the USA to raise funds for the Centre.
His former area manager at Brains, Martin Tranter, has agreed to take part in the challenge on Mark’s behalf, helping to reach the £10,000 fundraising target.
Staff and communities around Brains pubs in the South Wales region have shown considerable support for the cause too, and are organising a number of fundraising events.
www.sabrain.com/news/127691
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.