Livia Firth becomes Oxfam Global Ambassador
Howard Lake | 24 July 2012 | News
Film producer and environmental activist Olivia Firth is Oxfam’s latest Global Ambassador. She joins other high-profile people including Archbishop Desmond Tutu, Scarlett Johansson, Coldplay’s Chris Martin, and her husband actor Colin Firth who publicly support the charity in its campaigning and fundraising work.
She has supported Oxfam for many years, helping it to raise funds in the UK, America and in her native Italy. She has also encouraged other influential women to join her in supporting Oxfam’s work.
She often supports Oxfam’s fundraising auctions. Previous donations cinldue the jewelry she wore to the 2011 BAFTAs, and to the 2011 Oscar Ceremony, and four dresses by Armani, Valentino, Gucci and Prada which she had worn on the red carpet.
Firth said: “I’m also a big supporter of Oxfam’s shops – not just because I have many Oxfam purchases in my wardrobe but because Oxfam encourages reuse rather than throwaway fashion, helping others in the process. This seems to me to be the ideal way to shop.”
Claire Lewis, Oxfam Global Ambassador Programme Manager said: ‘Livia is a wonderful ambassador to welcome into the organization. She is always so generous with her time, her ideas and her amazing donations such as the wonderful Green Carpet Challenge dresses. She has a huge amount of energy and is passionate and committed in her support of Oxfam’s work.”
www.oxfam.org/en/ambassadors
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.