Visceral Business invites charities to shape their social media research
Howard Lake | 16 July 2012 | News
Visceral Business is running its Social Charities Index for the second year running, with the aim of finding out how UK charities are managing, using and developing social media, both inside and outside their organisations.
The study is based on an acceptance that social media in charities is about far more than just technology, and is more an issue of organisational culture.
This year Visceral Business, led by Anne McCrossan and Steve Bridger, is making the research process even more collaborative. “If you’re a charity”, they have blogged, “we invite you warmly to participate in making this work a uniquely co-created exercise with us, something that the whole sector can benefit from and that individual charities can use to develop their own points of strength and distinction.”
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They hope that the research will yield “an illuminating set of insights into how charities can develop social connectivity, how they can do things that matter that people want to respond and contribute to, and do what they do better by being social.”
The resultant survey will be open for contributions later this year. Meanwhile, thoughts on how the research can best be framed are invited at:
www.surveymonkey.com/s/VBSocialCharity2012
- Charities have doubled social media engagement in a year, says report (24 September 2012)
- 2013 Social Charity Study reveals growth in social business in UK charities (19 September 2013)
- Three reasons why charities should build a market research panel (30 October 2013)
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.