118 499 directory enquiries raises £50,000 for two charities
Howard Lake | 2 July 2006 | News
118 499, the Share Charity directory enquiry number has now served one million callers, generating £50,000 to be split between Barnardo’s and the British Red Cross.
Every call to 118 499 produces a 5p (plus VAT) donation split between the two charities.
Martin Narey, Barnardo’s Chief Executive, said: “This is a great example of innovative and creative fundraising and we would like to thank Share for choosing Barnardo’s as its preferred charity.”
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.