Sell Donate Trade is a new service that is offering to raise funds for charities by handling and selling donated gold and jewellery. Charity supporters will be able to receive a free valuation online, by post or by phone. They can then choose to donate the whole value of the item or a proportion of it to a charity, and keep the rest for themselves.
The fully managed service means that Sell Donate Trade handles the entire valuation and donation process on the charity’s behalf. The valuations are handled by a team of experts who have been established since 1968 in London’s Hatton Garden.
Charities can register at no charge on the Sell Donate Trade website, where they will receive their online listing together with free marketing materials to help spread the word amongst their donors.
Donations are paid directly to the charity. If a donor gives permission, then their contact details are passed to the charity.
Sell Donate Trade charges a 10% commission on charity donations to cover its service costs.
Many charities raise funds from donated gold and jewellery, and some such as Oxfam have their own network of specialists who value donated items.
CEO Spencer Cohen acknowledged this, saying: “Some of the larger non-profits are experimenting with charity fundraising via jewellery recycling, but this is a specialist area requiring significant initial outlay, manpower and expertise. Sell Donate Trade is different. It’s completely free to register and relieves the charity of any concerns about liability, set-up costs and labour. Even the smallest non-profit can now benefit whilst freeing up time and resources to focus on their important service delivery.”
The site launches to the public on 16 May 2012.
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