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BBC Word of Mouth features 'chugger'

BBC Word of Mouth features 'chugger'

Michael Rosen on BBC Radio 4’s Word of Mouth this week features the word ‘chugger’, the firmly established pejorative term applied to street face-to-face fundraisers.

Rosen explores the language of face-to-face fundraisers and street vendors to find out which words work best.

It was broadcast this afternoon, and will be broadcast again on Monday 14 May 2012 on BBC Radio 4 at 23.00.

It can also be listened to now via BBC iPlayer, and a short excerpt is also available:

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of Research massive growth in giving.

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