Fundraising Everywhere - The Art of Fundraising

BBC Word of Mouth features 'chugger'

Howard Lake | 10 May 2012 | News

Michael Rosen on BBC Radio 4’s Word of Mouth this week features the word ‘chugger’, the firmly established pejorative term applied to street face-to-face fundraisers.

Rosen explores the language of face-to-face fundraisers and street vendors to find out which words work best.

It was broadcast this afternoon, and will be broadcast again on Monday 14 May 2012 on BBC Radio 4 at 23.00.

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It can also be listened to now via BBC iPlayer, and a short excerpt is also available:

[Editor’s note: the short excerpt is no longer available]

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