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The ReAD Group offers £60,000 in free data consultancy to two charities

Howard Lake | 30 April 2012 | News

Data asset management specialists The REaD Group plc is again offering its Charity Data Bursary to two charities that could increase their fundraising revenue by improving their supporter data. The company will provide £60,000 worth of data management consultancy and services – £50,000 for larger charities and £10,000 for smaller charities.
The winning charities will receive help from the REaD Group Bursary Consultancy team which will assist them in improving the quality of supporter data as well as applying insight to discover typical supporter journeys to improve targeting.
The Charity Data Bursary is open to any UK registered charity which could significantly increase its fundraising if it could manage its data better.
Breast Cancer Care received The REaD Group Charity Data Bursary in 2008. Catherine McCrohan, Head of Support Services and Direct Marketing at the charity, said: “We’re still using the work that Richard and his team did for us”. This inaugural Charity Data Bursary was presented in association with UK Fundraising.
The deadline for submitting entries is 17.30 on 22 June 2012.