Blackbaud Europe Ltd has partnered with data quality specialist CCR Data Ltd to offers its UK not-for-profit clients new data cleansing and enrichment services to help them maximise their supporter database campaign results.
Blackbaud clients will now be able to access directly via Blackbaud Europe data enhancement services including:
• Wealth profiling of 250,000 of the wealthiest UK individuals (including wealth bands, investment types, philanthropic and charitable propensity to give)
• Multiple variables for additional fields (including email addresses, age and income).
• Data profiling to provide lifestyle, purchasing and demographic information.
They can also access data cleansing and suppression services for their supporter database, including:
• Goneaway identification
• Forwarding address
• Bereavement processing
• Preference files
Data cleansing is of course essential to all charities with supporter databases. Each year in the UK, 200,000 people relocate; half a million addresses are changed by the Royal Mail; a quarter of a million people sign up to the Mailing Preference Service (MPS); and more than 600,000 people die. Blackbaud recently announced that its research showed that a misspelled last name ca decrease gift size by 12%.
Edward Spicer, CCR Data’s managing director, said: “Information in an average mailing database decays at a rate of 20% a year, meaning that out of a supporter database of 100,000 records approximately 10,000 will be incorrect within six months – a figure no charity can afford to ignore.
Jerome Moisan, Blackbaud Europe’s managing director, added: “Our partnership with CCR Data means we can offer our customers advanced data cleansing and the advantages of additional data enhancement in a managed and seamless process.”
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