Fundraising news, ideas and inspiration for professional charity fundraisers

One in a Million – Red Cross Week

One in a Million – Red Cross Week

The British Red Cross is aiming to raise £1 million in this year’s Red Cross Week, which runs from 6-12 May 2012.

This advert encourages people to get involved: “from shaking a bucket to holding a cake sale, every pound counts and makes a difference to people’s lives around the world.”

There’s even a dedicated Twitter account for the campaign – @beoneinamillion – run by an intern.

www.redcrossweek.org.uk

 

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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