Fundraising Everywhere - The Art of Fundraising

One in a Million – Red Cross Week

Howard Lake | 23 March 2012 | News

The British Red Cross is aiming to raise £1 million in this year’s Red Cross Week, which runs from 6-12 May 2012.

This advert encourages people to get involved: “from shaking a bucket to holding a cake sale, every pound counts and makes a difference to people’s lives around the world.”

There’s even a dedicated Twitter account for the campaign – @beoneinamillion – run by an intern.

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www.redcrossweek.org.uk

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