Fundraising Everywhere - The Art of Fundraising

The Donkey Sanctuary regular giving DRTV campaign

Howard Lake | 12 June 2012 | News

The Donkey Sanctuary’s first use of DRTV began just after Christmas 2011. Agency DTV said that the campaign’s success was due to “an optimal blend of real rescue stories, an inspiring ask, and a well-balanced mix of before and after footage of the animals in urgent need of the charity’s care.”

www.dtvgroup.co.uk/work/donkey-sanctuary


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