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The Donkey Sanctuary regular giving DRTV campaign

The Donkey Sanctuary regular giving DRTV campaign

The Donkey Sanctuary’s first use of DRTV began just after Christmas 2011. Agency DTV said that the campaign’s success was due to “an optimal blend of real rescue stories, an inspiring ask, and a well-balanced mix of before and after footage of the animals in urgent need of the charity’s care.”

www.dtvgroup.co.uk/work/donkey-sanctuary

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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