The Donkey Sanctuary regular giving DRTV campaign
Howard Lake | 12 June 2012 | News
The Donkey Sanctuary’s first use of DRTV began just after Christmas 2011. Agency DTV said that the campaign’s success was due to “an optimal blend of real rescue stories, an inspiring ask, and a well-balanced mix of before and after footage of the animals in urgent need of the charity’s care.”
www.dtvgroup.co.uk/work/donkey-sanctuary
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.