YouTube lets charities broadcast live
Howard Lake | 13 March 2012 | News
Membership of YouTube’s nonprofit programme has become even more useful, now that all 16,000 members of the programme in the USA, UK, Australia and Canada have been given the facility to broadcast live from their channels on the video-sharing site.
The company announced the move on its blog yesterday (An update to the YouTube Nonprofit Program goes live), saying: “Nonprofits, from small to large, will now be able to engage live audiences in charity concerts, conferences, and other special events to raise awareness about their causes and drive donations in real-time”.
The live-streaming function is being given to nonprofits ahead of for-profit organisations.
To start using the service, members of YouTube’s nonprofit programme should select ‘settings’ from within their account, click on the ‘LiveStreaming’ option under ‘QuickLinks to Partner and Ad Programs’ in the overview tab, and accept the agreement. They will then be be prompted to create a live event.
Share your live events
If your organisation starts broadcasting live using this service do let us know by sharing a link to it in the comments below.
What kind of events or activities do you think you might start broadcasting live? Let us know.
www.youtube.com/nonprofits
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.