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Thank you, Mackenzie, from charity: water’s founder

Thank you, Mackenzie, from charity: water’s founder

What a wonderful example of a thank you to a supporter. It’s even better when you know that Mackenzie is just six years old.

This is charity: water founder Scott Harrison thanking Mackenzie for giving up his sixth birthday as a part of the nonprofit’s September Campaign 2011.

It’s personal, engaging, and it’s the boss of the charity saying thank you. That really is impressive.

And clearly charity: water has a whole channel dedicated to these personal thank yous:

www.youtube.com/user/charitywaterthanks

How did they create these video thank yous? At first I thought it was some clever video personalisation, like that from Vismail as explained by Michael Kaufmann in 2008. Instead, they made one after another. As part of charity: water’s fifth birthday celebrations, they decided to thank 250 or so donors by video. In addition, a host of volunteers and interns came in to the nonprofit’s offices to make phone calls and send emails to say thank you. It took a week for the volunteer video editors to put them all together.

Here is what they did:

 

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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