Luminate Online is a cloud-based solution that allows charities to integrate all their messages, create and manage fundraising campaigns, process donations and track results all within one platform. Its features include email marketing, fundraising and events, and it allows charities to create fully-branded, personalised communications to supporters via the channel of their choosing, including Facebook and mobile.
US charities already using the Luminate platform have realised increases in fundraising results, improved campaign effectiveness and better supporter engagement. The UK version has been developed to meet the specific needs of UK charities, including UK address look-up and Worldpay payment processing, plus the ability to process Direct Debits and Gift Aid.
“A multi-channel and integrated approach to fundraising is absolutely crucial for charities and key to building deep and long-lasting relationships,” said Martin Campbell, UK Managing Director, Convio. “Donors, supporters and volunteers are no different to anyone else in that they want relevant content delivered via the channel of their choosing. Luminate Online allows charities to communicate through Facebook, mobile websites, smartphone apps and texts using Convio APIs, as well as more traditional media.”
The functionality within Luminate Online provides charities with the tools to quickly create fully-branded and integrated email or fundraising campaigns, with marketing emails, campaign microsites and newsletters containing personalised content based on the recipient’s profile. Fundraising capability includes the tailored creation of gift options to match a donor’s preferences or past donations, the easy building of donation forms, and comprehensive reporting and analysis to show what is working and what is not.
Luminate Online also contains Convio TeamRaiser™, a fully branded online event fundraising platform that allows registration, online donations, real-time fundraising reporting, event management, email capability and social media integration to maintain engagement with participants.
The online fundraising, marketing and TeamRaiser elements of Luminate Online are also available separately. TeamRaiser launched in the UK January 2012 with Cancer Research UK using the platform for its Relay For Life event series.
As a cloud-based solution, Luminate Online offers charities flexibility over adoption, with users added according to requirements.
“Charities are turning to the cloud in ever increasing numbers and as flexible cloud-based software, Luminate Online can adapt to the specific operations and processes of a charity, rather than force that organisation to adapt to the technology,” concluded Martin Campbell of Convio.
“The future of online engagement and fundraising is undoubtedly in the cloud, and Luminate Online can meet the particular needs of any charity.”