Purple Vision, Westbrook International and Third Sector IT will all help charities implement Common Ground, Convio’s Salesforce-based CRM tool. All three companies are currently becoming certified Convio Solution Providers so that they can consult on and deploy Convio Common Ground.
Common Ground is used by more than 600 charities around the world, and has been developed specifically for the charity sector on the Salesforce.com platform. It is already being piloted by some UK charities before its official release.
Martin Campbell, UK Managing Director, Convio, said: “Convio Common Ground is one of the most feature-rich charity CRM products in the market, with fundraising and social media functionality built in, on the world-class Salesforce.com platform, but good technology on its own is not enough – you need a support network to deliver it.”
This was why the company was partnering with a range of other strategy, services and technology firms to help charities make the most out of Common Ground.
Ambrose McGinn, CEO of Westbrook International, added: “Most charities are now running multiple campaigns and maintaining a comprehensive database of supporters and fundraisers. What Convio has done with Common Ground makes it very easy for charities to get started with a CRM system to manage this complexity, without the need for expensive development to make the system work in the not-for-profit sector.”
Common Ground Social Fundraising – for a US audience
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