Choices for Girls – interactive bus shelter ad from Plan UK
Howard Lake | 22 February 2012 | News
Plan UK’s campaign, which highlights the plight of the world’s poorest girls, launches a groundbreaking interactive ad on a bus stop in Oxford Street on February 22.
The advert uses facial recognition software with an HD camera to determine whether a man or woman is standing in front of the screen, and shows different content accordingly.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.