“Hello Boobs” in 3D for breast cancer charity with Blippar
Howard Lake | 25 January 2012 | News
Blippar.com’s ‘Hello Boobs’ campaign for breast cancer charity CoppaFeel! consisted of a digital outdoor campaign in augmented reality.
By using the free blippar app and pointing their mobile phone or iPad at the poster, viewers could see the breasts in 3D. The humorous element – you get to name them the breasts – is part of CoppaFeel’s message and tone, but you probably guessed that from their name.
Users are then able to share the picture via Facebook and Twitter and also find out more about ‘how to check your boobs’ and sign-up to the CoppaFeel! text reminder service.
So, not a direct fundraising ask, but a way to generate attention and sign-ups.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.