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Scarlett Johansson and Oxfam illustrate how to gift better this holiday season

Scarlett Johansson and Oxfam illustrate how to gift better this holiday season

This humorous animation features actress Scarlett Johansson promoting Oxfam America’s virtual gifts as good ideas for presents, contrasting them with the all too frequent unwanted and inappropriate presents. She encourages people to give gifts that do good: books for children, a goat for a farmer, or a water pump for a village.

According to Oxfam America Spurs Holiday Gifts With ‘Cheeky’ Campaign at The Chronicle of Philanthropy, by 22 December 2011, “4,724 people have clicked through the video to the site, resulting in more than $87,000 in donations from 778 transactions”.

 

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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