Everyday Hero offers in memoriam giving tool
Howard Lake | 28 October 2011 | News
Online giving service Everyday Hero, recently acquired by Blackbaud, has added an in memoriam fundraising service. In Memoriam Giving runs on Everyday Hero’s Heroix 3.0 fundraising platform and lets charities create appeals themselves and offer peer-to-peer campaigns to their supporters.
Supporters can donate directly to a charity using the tool, dedicate the donation to a relative or friend, and see this dedication appear as an animation.
In addition, individuals can use In Memoriam Giving to create an online memorial fundraising page in remembrance of a loved one and encourage their friends and family to donate via it.
You can see the tool in action on Warrington-based St Rocco’s Hospice and an example of the animated dedication (with music background).
www.everydayhero.co.uk
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.