Tesco scores for Against Breast Cancer
Howard Lake | 27 October 2011 | News
England and Tottenham Hotspur footballer Jermain Defoe has just accepted a cheque for £7227 from Tesco on behalf of charity Against Breast Cancer. Tesco raised the funds through the sale of a crown-themed sleepwear range designed by long term supporters of the charity, The Perfectly Pink Company.
Becci Smith, head of buying for clothing essentials at Tesco said; “Many of us know someone who has been affected by breast cancer and the work of Against Breast Cancer is important for many of our customers. We were delighted to sell this sleepwear range which proved very popular and I am thrilled it has raised funds for this important cause.”
There to witness the presentation at Tottenham Hotspur Football Club were Adele Cable, Director of The Perfectly Pink Company responsible for designing the clothing and accessories range with Tesco and Wendy Taylor Hill, Corporate Manager at Against Breast Cancer.
Wendy said ‘the popularity of the Royal wedding this year definitely helped boost sales of the crown motif sleepwear range. We want to thank Jermain for taking time out of his busy footballing schedule to accept the cheque on our behalf and to thank both Tesco and The Perfectly Pink Company for working with us to raise these funds.’
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Note to editors
Please contact: Fiona Smart
Tel: 01491 837 117 / 07923 360235
Against Breast Cancer
Against Breast Cancer is a charity dedicated to funding ground breaking research to improve detection and increase survival after breast cancer diagnosis. Our expert scientists use one of the largest collections of breast cancer patient samples in the UK to look for vital information that could identify the spread of the disease.
More women are surviving breast cancer every year. Against Breast Cancer’s research looks at the whole woman through three interlinked areas of research – biochemistry, immunology, and diet and lifestyle. The charity’s research is studying new ways that could help doctors identify and treat secondary breast cancer faster and more effectively.
The charity’s national Diet & Lifestyle study is one of the largest in the world looking at the effects of diet, lifestyle and complementary treatments on breast cancer and long-term survival. Support is vital for charity Against Breast Cancer if it is to continue its innovative research to develop ways to improve detection and survival after diagnosis so women and men can look forward to a future free of breast cancer.
Tesco
Tesco donated a percentage of sales from every purchase made in-store and on-line for this special range of ladies sleepwear. For further information on Tesco please go to
www.tesco.com/clothing
Attached photo caption: From left to right: Wendy Taylor Hill, Adele Cable, Becci Smith and Jermain Defoe.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.