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Everyday Hero offers in memoriam giving tool

Everyday Hero offers in memoriam giving tool

Online giving service Everyday Hero, recently acquired by Blackbaud, has added an in memoriam fundraising service. In Memoriam Giving runs on Everyday Hero’s Heroix 3.0 fundraising platform and lets charities create appeals themselves and offer peer-to-peer campaigns to their supporters.

Supporters can donate directly to a charity using the tool, dedicate the donation to a relative or friend, and see this dedication appear as an animation.

In addition, individuals can use In Memoriam Giving to create an online memorial fundraising page in remembrance of a loved one and encourage their friends and family to donate via it.

You can see the tool in action on Warrington-based St Rocco’s Hospice and an example of the animated dedication (with music background).

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of Research massive growth in giving.

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