Clothes Aid launches celebrity online auction to boost clothing donations
Howard Lake | 23 October 2011 | News
Charity clothing collection company Clothes Aid tomorrow starts an online auction inviting people to bid not their money but their unwanted clothes to win celebrities’ fashion items. The first item will be Peaches Geldof’s linen dress, size 6-8, and a new item will appear on the website every Monday for the next four weeks.
Celebrities who have donated clothes include Charlotte Church for the Noah’s Ark Appeal; Jeff Banks, who has donated an original, cult Clothes Show television programme puffer jacket for the NSPCC; Laura Hamilton, Dancing on Ice and Nickolodeon presenter for Make-A-Wish, and Peaches Geldof, who has also donated on behalf of the NSPCC.
Members of the public are being asked to outbid each other by pledging no longer wanted items of clothing. The person who donates the most items of clothing will win the celebrity fashion piece for their own wardrobes, and the clothes will then be sold by Clothes Aid to raise much-needed funds for the chosen charity.
Paul Amadi, Director of Fundraising at the NSPCC, said: “This celebrity charity auction is a great way of getting people involved in clothing collections. The funds raised by members of the public who donate their unwanted clothes are invaluable to the NSPCC’s work. Our partnership with Clothes Aid has already made over £1.9 million, which will help the NSPCC to continue to support and protect vulnerable children in the UK.”
Make A Wish has raised £600,000 since partnering with Clothes Aid in 2007.
Clothes Aid was started in 1996 and is the largest commercial clothing collection company in the UK. It is a social business: its profits are sent to the charity partners it works with or are reinvested in the business for further growth.
www.clothesaid.co.uk/specialcollections/celebrity-auction
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.