Breast Cancer Campaign to air its first TV ad
Howard Lake | 21 October 2011 | News
The research charity Breast Cancer Campaign will use TV advertising for the first time during October’s Breast Cancer Awareness Month, seeking a £3 a month regular donation by direct debit.
The 30 second advert was created by Tristar Television and will be aired twice a day on ITV3 between 24 and 31 October. It features Geraldine Lowe from Reading, who is a breast cancer survivor and supporter of the charity. She was treated for breast cancer after losing her twin sister, Vicky, to the disease in 2006.
Director of Supporter Relations and Fundraising, Liz Monks, said: “Breast cancer is the most common cancer in the UK, with around 48,000 people diagnosed each year, and October is a key time for our fundraising, as well as our education and awareness activities. The advert will demonstrate the charity’s focus on research and introduce potential new supporters to the charity.”
View the campaign advert
www.breastcancercampaign.org
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.