![[ad] Fundraising Everywhere Trusts and Major Donors Conference December 2026](https://wfay6x.infiniteuploads.cloud/2026/09/fundraising-everywhere-trusts-conference-202612-728x90-1.jpg)
Alison Steadman fronts Marie Curie Cancer Care's first TV advert
Howard Lake | 2 March 2011 | News
Actress Alison Steadman features in Marie Curie Cancer Care’s first ever commercial for TV and cinema this month, promoting the charity’s annual Great Daffodil Appeal.
Alison’s mother was cared for by Marie Curie nurses during her final months and the actress explains in the advert how she wears her daffodil each March to say thank you to the nurses.
The advert airs throughout March and asks viewers to show their support for the charity by wearing a daffodil this month.
Advertisement
The TV advert is part of a wider campaign for the Great Daffodil Appeal developed by media agency UM London. The campaign includes a partnership with Classic FM radio and a Facebook campaign that aims to get people sharing their stories about how Marie Curie Nurses have helped their loved ones.
The campaign got underway yesterday with 30 iconic landmarks being illuminated daffodil yellow, from London’s Piccadilly Lights to Scotland’s Inverness Castle. Indeed the Piccadilly advertising screens all turned yellow yesterday for one hour as the site owner Land Securities and advertisers Coca-Cola, McDonalds, Samsung, and TDK all give up their advertising space for an hour to raise awareness of Marie Curie’s appeal.
The Great Daffodil Appeal is the charity’s main annual fundraising campaign. This year the charity aims to raise over £5.5 million through the appeal.
www.mariecurie.org.uk/daffodil
- Animal charity boss goes undercover for Channel 4 (18 July 2011)
- Breast Cancer Campaign to air its first TV ad (21 October 2011)
- ITV’s Born to Shine raises £2.1 million for Save the Children (21 November 2011)
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.