Twitter-based lottery aims to fundraise for charities
Howard Lake | 6 October 2011 | News
The National Twotto is a new Twitter-based lottery for UK Twitter users that, if it attracts enough followers and sponsors, will distribute £1,000 a week to charity.
Created by Manchester-based web developer Jono Casley, Twotto costs nothing to play. Instead, the weekly jackpot prize of £1,000 and charity donation of £1,000 will be paid for by sponsors. In return sponsors can promote their product or service to all those people taking part in the lottery by following @NationalTwotto on Twitter.
The jackpot prize is given to one follower selected at random. The charity receiving the £1,000 donation is selected by the follower who has recruited the most followers to the lottery.
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National Twotto won’t take place until it attracts 100,000 followers. Its website states: “Twotto is a philanthropic experiment.” Casley commented: “When we reach this goal, then and only then, will our first sponsor start to Tweet and the first lottery be drawn.”
He added: “Each week there will be a prize fund equivalent to 1% of our player count in pounds. So 100,000 players equals a jackpot of £1,000.”
His ultimate aim is to expand Twotto to 1 million followers and ‘players’.
Twotto.org from National Twotto on Vimeo.
www.twotto.org
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.