Fundraising news, ideas and inspiration for professional charity fundraisers

Twitter-based lottery aims to fundraise for charities

Twitter-based lottery aims to fundraise for charities

The National Twotto is a new -based lottery for UK users that, if it attracts enough followers and sponsors, will distribute £1,000 a week to charity.

Created by Manchester-based web developer Jono Casley, Twotto costs nothing to play. Instead, the weekly jackpot prize of £1,000 and charity donation of £1,000 will be paid for by sponsors. In return sponsors can promote their product or service to all those people taking part in the lottery by following @NationalTwotto on Twitter.

The jackpot prize is given to one follower selected at random. The charity receiving the £1,000 donation is selected by the follower who has recruited the most followers to the lottery.

National Twotto won’t take place until it attracts 100,000 followers. Its website states: “Twotto is a philanthropic experiment.” Casley commented: “When we reach this goal, then and only then, will our first sponsor start to Tweet and the first lottery be drawn.”

He added: “Each week there will be a prize fund equivalent to 1% of our player count in pounds. So 100,000 players equals a jackpot of £1,000.”

His ultimate aim is to expand Twotto to 1 million followers and ‘players’. from National Twotto on Vimeo.

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

Get free email updates

Keep up to date with fundraising news, ideas and inspiration with a weekly or daily email. [Privacy]

* We do not share your email or personal details.
" />