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NSPCC raises £75,000 through recycling campaign

NSPCC raises £75,000 through recycling campaign

NSPCC has reached its 2011 fundraising target of £75,000 ahead of schedule working with Lincolnshire-based The Recycling Factory. The income has been raised this year through the recycling of donated inkjet cartridges, toner cartridges, mobile phones and more recently electronic gadgets. The campaign has raised over £330,000 for the charity since 2005.

The Recycling Factory says that at least 30 million ink cartridges and 90 million mobile phones are dumped in the UK each year. So far the company has raised almost £2 million for its charity partners. It collects and remanufactures over 700,000 inkjet and toner cartridges each month at its site in Boston, Lincolnshire.

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of Research massive growth in giving.

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