Shelter Scotland promotes charity shops with Foursquare
Howard Lake | 18 July 2011 | News
Shelter Scotland is using location-based social networking tool Foursquare to promote its eight charity shops in Edinburgh.
Visitors to the shops are encouraged to check-in using the Foursquare app on their mobile phone, post comments on the shops, take photographs of items and share them with friends, to spread the news of the bargains available. Shoppers can collect eight limited edition badges by designer Stina Jones, and can benefit from free rewards and discounts. The charity is offering them three for the price of two on donated items on the first visit and every six check-ins.
Those that collect all eight badges from eight stores will automatically be entered into a final competition to win prints of the distinctive badge designs.
The campaign will be rolled out to other Shelter Scotland shops in the coming months, expanding to a UK-wide roll-out by 2012.
Gordon MacRae, Head of Communications and Policy, said: “Our hope is that Foursquare will enable us to spread the word to a new generation of Shelter Scotland supporters.”
Shelter Scotland Foursquare Campaign from Shelter Scotland on Vimeo.
http://foursquare.shelter.org.uk
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.