Flash mob at fundraising event
Howard Lake | 22 June 2011 | News
Two thousand guests at a Tipping Point Community annual fundraising event were treated to a flash mob of dancers. The evening raised over $6.5m.
The aim of the flash mob was to encourage guests to sit down to dinner.
The flash mob dancers were themselves staff members, board members, and volunteers, and they had practised the dance in secret for a month before the annual gala event.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.