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Terence Higgins Trust invites the nation to Toss Off on Pancake Day

Terence Higgins Trust invites the nation to Toss Off on Pancake Day

HIV and sexual health charity Terrence Higgins Trust has launched ‘Toss Off’, its new tongue-in-cheek fundraising campaign for Pancake Day.

Toss Off invites friends to get together on 9 February to host pancake parties in their homes, have fun, and donate to Terrence Higgins Trust to support people living with and affected by HIV. The charity suggests guests make a £10 donation.

You can register to host a Toss Off party now.

Sonya Trivedy, Fundraising Director at Terrence Higgins Trust, said:

“This Pancake Day we hope people all over the country will come together, toss pancakes with their friends and raise money to support people living with and affected by HIV.

“Toss Off is a cheeky play on words, encouraging people to host pancake tossing parties and support the UK’s largest HIV and sexual health charity at the same time”.

 

 

The campaign was developed by Consider Creative. On the company’s blog they explained:

“While the work of Terrence Higgins Trust is very serious indeed, the campaign itself needed to be all about raising awareness of sexual health by having fun with your friends and, well, being a bit smutty in the process”.
Consider Creative on THT's Toss Off campaign for Pancake Day

 

The campaign gets the full ‘Carry On’ film-style approach:

 

Plenty more double entendres in the THT Toss Off campaign for Pancake Day

 

Previous humorous Terrence Higgins Trust fundraising campaigns include:

• Be Good in Bed – promoted by bus shelter adverts

• Dicks in Space cinema advert

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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