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Reporters without Borders – QR code campaign

Howard Lake

Howard Lake | 25 May 2011 | News

An explanation of a very clever campaign by Reporters without Borders that combines QR codes on print newspaper ads, smartphones, and video – and a request for a donation.
Spotted on Osocio and Paul de Gregorio’s blog.
 

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Howard Lake

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.

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