Fundraising news, ideas and inspiration for professional charity fundraisers

Lorraine Kelly becomes Sightsavers Ambassador

Lorraine Kelly becomes Sightsavers Ambassador

TV presenter Lorraine Kelly has become a Sightsavers Ambassador, after she experienced the charity’s work preventing blindness and restoring sight in the deserts of Northern Kenya.

She first supported Sightsavers through its World Sight Day campaign in 2010. In February 2011 she took part in the 100km BT Red Nose Desert Trek across Northern Kenya, witnessing Sightsavers’ work in the area and helping to raise more than £1.3 million for the charity through Comic Relief.

Kelly said of her appointment: “What really struck me about Sightsavers is that for a small amount of money you can transform someone’s life – taking them from the misery of blindness to a future of independence, often for as little as £5”.

She has already helped Sightsavers recruit walkers and cyclists for the Martin Currie Rob Roy Challenge, encouraging people to take part in the 55 mile Scottish fundraiser based on her experience of the charity and the trek. Sightsavers is one of three charities to benefit from the event, which takes place in the Scottish Highlands on 18 June 2011.

www.sightsavers.org

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

Get free email updates

Keep up to date with fundraising news, ideas and inspiration with a weekly or daily email. [Privacy]

* We do not share your email or personal details.

Before you go…

Let us keep you up to date with fundraising news, ideas and inspiration with a weekly or daily email. [Privacy policy]
" />