Moving Thinking to handle CLIC Sargent's five year fundraising strategy development
Howard Lake | 20 April 2011 | News
CLIC Sargent has selected new strategic marketing consultancy Moving Thinking to develop its new five-year individual giving fundraising strategy. The strategy will cover online and offline activities, innovation and legacy marketing.
James Spears, CLIC Sargent’s Head of Direct Marketing, said: “We are really pleased to be working with Moving Thinking to help us create a practical five-year strategy for growth. Mark will be working with the whole team to develop the key areas where Direct Marketing can provide long-term sustainable net income, so that CLIC Sargent can help more children and young people with cancer.”
The company was set up earlier this year by Mark Cook, formally Planning Director at Whitewater. Specialising in the charity sector, it provides market and consumer research, campaign planning, idea generation, innovation and new product development, direct marketing strategic support, legacy and in mem expertise.
www.movingthinking.com
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.