Flashmob – tested on humans
Howard Lake | 11 April 2011 | News
A wonderfully inspiring flashmob in Quebec organised by the “Testé sur des humains” team at TVA. All of the participants received free transport to the shopping centre to take part, courtesy of the STM.
I spotted this on ActionAid’s site:
www.actionaid.org.uk/101322/Bollocks_to_poverty__ActionAid_UKs_youth_network.html?article=2899
“Do the right thing” is the message. Simple acts by all of us can make a difference, and should be celebrated.
It made me think we could do the same thing to encourage giving. Has anyone created a similar video in which charity donors get an unexpected standing donation simply for giving? People leaving a legacy? People committing to monthly giving? You could create a whole series of giving videos like this.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.