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First World Problems Anthem

Howard Lake | 8 October 2012 | News

“I hate when my phone charger won’t reach my bed”.

 

“I hate it when my house is so big I need two wireless routers”

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Take a deep breath. These are first world problems, and are not such big problems.

 

Lack of access to clean water is a significant problem. This video and its Twitter hashtag #FirstWorldProblems poke fun at this of us who could do with a sense of perspective, and a reminder that we can help tackle some genuine life-threatening problems.

 

It was created by ad agency DDB NY for WaterIsLife which provides a portable filtration device.

 

http://waterislife.com/

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