AliveandGiving.com and a timely reminder about the importance of online reputation management

Howard Lake | 14 November 2010 | Blogs

I spotted a report in Third Sector, the UK nonprofit sector news weekly, that reminded me of discussions I’ve had recently with several organisations about the challenge of brand reputation management in our ever more online-informed consumer world. The report was about charities asking to be removed from a new online fundraising site called aliveandgiving.com, which launched last month.
Central to this new site’s proposition is that the profile provided for each charity listed also details the % of donated funds spent on the cause – based on data sourced from The Charity Commission for England & Wales. On this basis the site aims to deliver its users the promised comparative data through which they can find charities they can trust.
Straight-away, the potential for mis-representation on the site seems likely to give experienced fundraisers cause for concern…
Click here to read on at strategyrefresh.com

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.