“Colleges that spend more to conduct donor research raise more money than their counterparts”

Howard Lake | 12 October 2009 | Blogs

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• Prospect research

The latest Daily Update from The Chronicle of Philanthropy cites a report from Prospecting, “The Chronicle’s fund-raising column”, claiming that “colleges that spend more to conduct donor research raise more money than their counterparts”.

The article reports on a survey (2009 Best Practices in Prospect Research in Higher Education Fundraising) conducted by WealthEngine, which offers online donor-research tools. Apparently the survey was based on responses from 61 educational institutions, mostly colleges and universities.

A free copy of the report is available from http://philanthropy.com, after 15th October, 2009.

As a freelance prospect researcher, I wouldn’t want to argue with findings like that.

Finbar Cullen
ResearchPlus

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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.