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Radio legacy campaign launched in Ireland
Howard Lake | 22 September 2010 | News
Legacy Promotion Ireland is launching a radio advertising campaign to encourage more people to consider leaving a charity donation in their will to support a cause they care about and have a positive impact on the lives of future generations.
The radio campaign will run on RTE1, Lyric and Newstalk in October and November.
My Legacy was established in 2003 by a small group of Irish charities who wished to spread the word about charitable bequests. Since then LPI has grown and now represents nearly 40 leading Irish charities and not-for-profit organisations.
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MyLegacy.ie provides information to individuals, charities and solicitors about leaving legacies to charities.
According to recent research carried out by The Community Foundation for Ireland, a member of LPI, 62% of Irish people consider leaving a charitable bequest in their will, but in 2008 only 42.5% of people who passed away had made a will and just 12.2% of those left money in their will to a charity.
www.mylegacy.ie
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.