Cadbury Dairy Milk launches limited edition bar for Help the Hospices
Howard Lake | 27 July 2010 | News
As part of its Charity of the Year partnership with Help the Hospices, Morrisons has teamed up with Cadbury Dairy Milk to raise money for hospice care.
Cadbury has launched a limited edition Cadbury Dairy Milk Bar of Plenty in Honey Flake and Pecan, and it will be on sale exclusively at Morrisons stores across the UK. The sale of each chocolcate bar will generate a donation of 10p to Help the Hospices.
Mike Palfreman, director of fundraising at Help the Hospices, said: “We are thrilled that Cadbury Dairy Milk is supporting our Charity of the Year partnership with Morrisons. We aim to raise £1 million from the partnership, helping us to support our member hospices in their vital work caring for people with life-limiting and terminal illnesses and their friends and families”.
Available in 140g bars, Cadbury Dairy Milk Bar of Plenty in Honey Flake and Pecan (£1.59 RRP) are available now in Morrisons across the UK while stocks last.
www.helpthehospices.org.uk
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.