Double first for CLIC Sargent
Howard Lake | 21 June 2010 | News
In June CLIC Sargent will mail out its first solus raffle pack to a cold audience. Created by Tangible, who have been working with the charity since 2006, it will go to 55,000 cold lists and also 54,500 supporters. 4,000 books of raffle tickets will also be distributed via CLIC Sargent shops and regional community fundraisers.
It was in 2006 that CLIC Sargent last produced a mail pack that incorporated a raffle. That pack achieved a 16.38% response rate with a 2.81 ROI. And in 2008 when Tangible benchmarked performance they found that charities who run raffle campaigns maintain strong response rates and average gifts amounts. There is also evidence to suggest that raffle players will leave a legacy to a charity.
This year’s CLIC Sargent Midsummer Raffle gives supporters the chance to win great prizes – a new Kia Picanto or £5000 is the first prize – while helping young people with cancer and their families.
Notes for editors
Current clients include:
Age UK, Christian Aid, CLIC Sargent, Diabetes UK, Kidney Research UK, Oxfam, The Royal British Legion, Salvation Army, Save the Children Fund, Shelter, Irish Cancer Society
Recent awards:
Data Strategy Awards, Cream award, DMA award, IOF award.
Contact:
Paul Handley (pa**********@ta******.com) 01242 258700
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.