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SANE introduces text donation service

Howard Lake | 21 May 2010 | News

National mental health charity SANE has launched a text donation service. Members of the public can now donate £3 by texting SANE to 70300. The service is run for SANE by Vir2, the specialist SMS service provider to charities.
Texts cost £3 plus the donor’s standard network text charge, which is usually 10p or less. According to VIR2, “typically SANE will receive 89% of the donation and at least £2.61, depending on your mobile provider”.
The donation service includes the facility to boost the donation using Gift Aid. A link to an online Gift Aid form is automatically sent back with confirmation of the individual’s donation. Alternatively donors can give a verbal declaration by phoning the SANE Fundraising team on 020 7422 5544.
“The announcement is further evidence that the fundraising opportunities offered by SMS and mobile channels are becoming an essential part of the marketing mix for major charities,” said Roger Craven, Managing Director of Vir2 Ltd.
“Over 11 million texts are sent every hour in the UK. Charities need to take an active part in the ongoing national conversation through text and mobile devices.”